Social Media Strategist with Search Engine Marketing

Unlock Your Potential with a Social Media & Search Engine Strategy that Delivers Results

Hours: 810 Hours
Duration: 9 months
Level: Beginner
Average Completion: 7 Months
Language: English
Occupation: Social Media Marketing Coordinator
Enrolled: 9 Students

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Social Media Strategist with Search Engine Marketing

The Social Media Strategist with Search Engine Marketing is responsible for the planning, creation, and execution of successful search engine marketing and social media campaigns for our clients. The Social Media Strategist will be a creative thinker, with an aptitude for strategy who has an eye for detail and understands the nuances of the digital space.

The ideal candidate should have a minimum of two years’ experience developing, implementing, and managing social media campaigns and search engine marketing across multiple platforms. This position requires a candidate who is highly organized and able to work in a fast-paced environment.

The Social Media Strategist with Search Engine Marketing is responsible for:

• Developing and executing comprehensive search engine marketing and social media campaigns that meet campaign objectives, including but not limited to content creation, organic and paid campaigns, and influencer campaigns.

• Creating and delivering detailed and accurate reports on performance of campaigns, including ROI and KPI tracking.

• Developing and managing relationships with influencers, media outlets and other partners.

• Monitoring and responding to customer inquiries and complaints across all channels.

• Keeping abreast of all industry trends and best practices in the digital space.

• Utilizing analytics

9 months of Full Access
$63,920.00
8% Predicted 10-Years Job Growth

Is This the Right Career for You?

If you're interested in pursuing a career in social media and search engine marketing, there are a few key steps you can take to get started. 1. Research the field: Start by learning about the different aspects of social media and search engine marketing. Read industry publications, attend webinars, and talk to professionals already in the field. You can also take courses or earn certifications to enhance your knowledge. 2. Develop a strategy: Develop a strategy for how you'd like to use social media and search engine marketing to achieve your specific goals. Consider the types of platforms you'd like to work on, the audience you'd like to reach, and the type of content you'd like to create. 3. Get experience: Get experience working with social media and search engine marketing by taking on internships or freelance projects. You can also volunteer your services to local nonprofits or charities. This can help you to build your portfolio and gain valuable skills. 4. Network: Building relationships with other professionals in the field can help you to stay up-to-date on industry trends and gain more opportunities. Attend industry events, join online forums, and reach out to other professionals to build your network.

1. Start today

Begin your transformation and learning journey right away.

2. Learn your way

Achieve your training at your own pace, according to your own schedule.

3. Get hired today

Complete industry-recognized certification and develop your employment strategy to begin your dream job.

6 Reasons to Complete Your Social Media Strategist with Search Engine Marketing Training With Us

Flexibility

With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.

Support

Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.

Relevancy

We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.

Certification

Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.

Simulations and Case Studies

Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.

Engaging and Interactive

Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.

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Interested in bulk discounts and flexible billing options on our expansive library.

Program Description

Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. Learn how to move any organization from crisis management to social media success. By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business.
With the search engine marketing section of this program you will address the skyrocketing need for qualified search engine marketing professionals. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. Combining these two amazing areas of study will give you all the skills and tools necessary to be successful.

Adult Learners seeking a career as a social medical professional. Many still believe that the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! Some of the responsibilities and tasks of a social media professional are social media marketing, public speaking: community engagement, contests and campaigns, e-Commerce: creation and generation of online sales opportunities, and reporting: online sales, online positioning, online reputation, online results.

Upon completion of this course, students will be proficient in:
• Utilizing different forms of web-based marketing and analytics
• Identifying social media markets and how to work within each one
• Evaluating the primary components of a marketing plan from strategic, functional, and operational perspectives
• Analyzing how the characteristics of the business environment can impact marketing decisions
• Analyzing the possible impacts of marketing research on a business plan
• Evaluating how consumer characteristics and behavior affect marketing strategies
• Comparing B2B and consumer markets
• Comparing various considerations in product and services marketing
• Analyzing how integrated marketing communications (IMCs) are developed and implemented
• Analyzing the considerations and process of creating a pricing strategy
• Distinguishing marketing channel options, considerations, and interactions
Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!
Though you are provided a full 9 months access to your program, the average completion time is only 7 months!

Social Media Strategist with Search Engine Marketing FAQs

To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

No, you can take the online courses from anywhere in the world.

We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.

Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.

Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.


Digital Marketing
• Content Marketing
• Conversion Rate Optimization
• Digital Marketing Strategy
• Marketing Automation
• Mobile Marketing
• Paid Search (PPC)
• Search Engine Optimization
• Social Media Marketing
• Web Analytics

Social Media Marketing
• Importance of Social Media and Marketing with Facebook
• Marketing with YouTube, Instagram, Twitter, Pinterest
• Marketing with Snapchat, LinkedIn, Google+, Reddit
• Marketing with Tumblr, Quora, Periscope, Goodreads, Flickr

Principles of Marketing:
• Introduction To Marketing
• Strategic Planning
• Analyzing The Business Environment
• Market Research and Intelligence
• Market Analysis and Strategy
• Consumer Behavior
• B2B Marketing
• Product Development & Management
• Services Marketing
• Integrated Marketing
• Communications (IMCs)
• Pricing
• Marketing Channels and Supply Chains

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader

Certification

The purpose of the NISM certification exams are to assess candidates’ knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies.
The minimum qualifications to sit for the NISM SMS certification exam are a minimum of 2 years of business experience related to social media, candidates with experience in community management, social media management or related vocations are ideal candidates for the SMS certification. However, all applicants who have at least 2 full years of business experience related to social media in their application will be allowed to sit for the exam.
Each state may have additional licensing requirements, be sure to research your states requirements for employment by visiting your states occupation board.

Status

Prepares for Exam

Description

Certification

Exam

SMS

Benefits

A social media strategist with a Search Engine Marketing (SEM) certification has a variety of benefits, both for the individual and for the organization. First, the individual will gain a deeper understanding of the principles of search engine optimization and how to effectively use digital marketing tools, such as keywords and content, to drive traffic to their organization's website. This knowledge can be used to develop a comprehensive digital marketing strategy that will help the organization reach its goals. Additionally, the individual will be able to create targeted campaigns that will improve organic search rankings and increase visibility for the organization. Finally, the individual will be able to analyze data to better understand customer and market trends, allowing them to better tailor their strategies to meet the needs of the organization.


Features

• 100% Online, Self-Paced
• Open Enrollment
• Admissions and Student Support
• Multimedia Rich and Interactive Content
• Industry Certification Exam, when applicable
• Hands-on Opportunity Upon Completion